Singapore - SeaPRwire has entered into strategic partnerships with
leading auction houses Sotheby's and Christie's to promote sales of high value
digital art and non-fungible tokens (NFTs) to global media and collectors.
This tie-up aims to drive greater visibility and participation for
rare digital art at auction through targeted press release distribution spanning over
80,000 publications and journalists indexed on SeaPRwire's platform.
"As pioneers in art technology communications, we are excited to
announce our exclusive collaboration with esteemed institutions spearheading
adoption of NFT artworks within fine art circles," said James Scott, Chief
Strategy Officer at SeaPRwire.
He explains that while multimillion dollar sales of Beeple's EVERYDAYS
made headlines last year, the NFT art market remains niche with huge headroom
for expansion amongst high net worth individuals.
Educating prospective collectors on the credibility, valuation models
and redemptive value propositions of tokenized art requires tailored outreach
to relevant media.
For instance, when British auction house Christie's listed Beeple's
EVERYDAYS NFT for the first time in 2021, it generated over $100 million in
publicity spanning CNBC, New York Times and BBC.
"Our solutions will replicate such moments for clients by
securing placements in leading art, culture, technology, business and wealth
publications," Scott added.
Sotheby's has already conducted 4 NFT sales while Christie's has
rolled out curated Web 3.0 art auctions since dipping their toes last year.
However, the publicity generated pales in comparison to the numbers achieved
globally by news of multimillion dollar physical art sales regularly.
"This collaboration addresses that gap by expanding client
visibility multiplicatively to attract digital art connoisseurs
worldwide," Scott commented.
In addition to amplifying audiences, SeaPRwire's post-distribution
monitoring dashboards also enable clients to track media citations, insert
backlinks driving traffic and follow-up with key journalists to build lasting
connections - thereby accelerating the pathway to monetization.
Scott concludes that barriers inhibiting mainstream adoption of NFT
art remain perception, education and endorsement by marquee brands which
newswires like SeaPRwire are positioned at the epicenter to actively influence
through compelling storytelling targeted at high-value collectors worldwide.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press release distribution, including English, Chinese, Vietnamese,
Thai, Malay, Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://eastorynet.blogspot.com/2024/01/seaprwire-ties-up-with-major-auction.html