Paris, France - SeaPRwire, Asia's leading press release distribution platform, has
published a new analysis on the major uptrend of institutional investment into
digital assets and cryptocurrencies across Europe.
According to James Scott, Chief Strategy Officer at SeaPRwire,
"European asset managers, pension funds, insurance firms and private banks
have significantly increased allocation to cryptocurrencies and blockchain
companies amidst growing conviction in the long-term viability of the asset
class."
Citing numerous data points, the report projects that institutional
ownership of Europe's cryptocurrency market cap could exceed 30% by 2025 - a
five-fold jump versus current levels.
Several macro
factors underpin this forecasted growth trajectory:
1) Clearer Regulations: Regulatory clarity is improving with targeted
European Union laws set to finalize this year governing licensing, consumer
protection and taxation related to crypto trading and investments.
2) Enhanced Infrastructure: Institutional-grade digital asset
platforms, exchanges and custodians are launching across Europe addressing
security and compliance prerequisites to drive mass adoption.
3) Mainstream Acceptance: Bitcoin and Ethereum are increasingly
considered as legitimate portfolio diversifiers by finance executives rather
than speculative volatile assets. Large banks have also begun facilitating
crypto services.
4) Early Adopters Outperforming: European investment funds who
allocated to crypto assets early have generally outperformed benchmarks. Their
continued outsized returns are prompting more players to follow suit.
"Based on our platform data, press
releases related to institutional digital asset developments in Europe
receive three times more media pick up compared to those in North America or
Asia," Scott highlighted.
He advises cryptocurrency companies seeking publicity to proactively
leverage newswires for targeted distribution to relevant finance and business
journalists continentally.
Apart from wider visibility, Scott explains impactful PR strategies
stimulate website traffic, Google search rankings and investments/partnerships
- catalyzing commercial expansion goals.
"As pioneers in cryptocurrency communications, we anticipate
considerable demand from European clients in 2023 who want to spread awareness
on their digital finance innovations to stakeholders Europe-wide in a credible
manner through press releases."
With 80,000 media outlets and 300 million social media influencers
indexed, SeaPRwire enables brands to identify and engage high-value targets
easily to maximize publicity results.
Scott concludes that newswires must guide clients navigating complex,
fragmented media landscapes to achieve effective outreach, especially for
cutting-edge technologies like cryptocurrencies that necessitate bespoke
solutions.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press release distribution, including English, Chinese, Vietnamese,
Thai, Malay, Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://eastorynet.blogspot.com/2024/01/seaprwire-analysis-institutional.html